There has been a massive growth in E-commerce in the past decade. During this tenure, a noticeable spike has been seen in the past two years due to Covid- 19 lockdowns. The pandemic and the challenges that accompanies it made retailers realize the importance of E-commerce and of POS Ecommerce integration.
It is expected that the global Ecommerce industry will total to $6.4 trillion by 2024. This reflects that having Ecommerce as a retail channel is no longer an option, rather a necessity. E-commerce allows retailers to have access to a greater audience across geographical boundaries and varying time zones.
When establishing Ecommerce as a sales channel, it is essential that business owners ensure there is a smooth integration between all their retail channels to create greater customer value. CISePOS offers a powerful solution that connects POS systems with WooCommerce. Such integrations are helpful because Ecommerce has the potential of increasing online as well as offline sales if established successfully.
The Importance of POS Ecommerce Integrations
The point of sale (POS) system is the offline sales channel of a business, while Ecommerce is the online channel. The success of E-commerce is rooted in establishing robust systems and nurturing customer relations. Most businesses have developed their offline and online presence separately. However, many businesses are now realizing that integrating offline sales and online sales will provide them with not just much more data, but will also allow them to deliver a better customer service experience.
It is important to remember that ecommerce solutions are often much more powerful than written analytics when it comes to simple POS solutions. Integrating online and offline sales means that businesses can use the analytical tools they use for ecommerce sales on their offline sales and learn more about their customers and their buying behavior. This integration is achieved by using an ecommerce API integration to connect it with the POS system.
Some of the benefits that businesses can expect from such an integration include:
Businesses have a lot of data about the way their customers purchase products from their websites. They know the path that the customer took to make a purchasing decision, and this information is used to design better sales funnels that result in higher sales. POS integration with ecommerce solutions allows businesses to gain the same level of insights for their brick-and-mortar customers. Businesses can also see which products are being sold more during different times or during different occasions, which can allow them to deliver a better experience by ensuring that the products with the higher demand are available when needed.
Inventory In Real Time
An ecommerce platform integration allows businesses to keep track of each and every sale using a central platform. This means that the business is much more aware of offers of entry and is getting updates about inventory in different warehouses in real time. Management can see which product is being sold at a faster pace and increase its production, while decreasing the supply of products which are being sold at a slower rate. Businesses can also easily compare two different products and see how often they are sold because all the sales data is being uploaded to the WooCommerce through the CISePOS integration.
Cross Channel Profiling
Customer profiling is one of the strongest strengths of E commerce. Businesses can see the different type of customers they have and deliver them the marketing messages that are most likely to increase sales. Businesses can create profiles of their online customers and link them to offline profiles created in the POS system. Imagine if you could recommend related products to customers in brick and mortar stores, the same way we do it online. Such innovative marketing solutions are only possible when all the retail and sales channels are integrated on one platform.
Businesses can save a lot of money by lowering their operating expenses through smart ecommerce and point of sale integrations. Having inventory data in real time ensures that businesses only buy the products which they need to stock. Wastage is minimized, and warehousing costs also go down because the business can stop ordering products which are not being sold and as a result are spending a lot of time in different warehouses. Businesses also save a lot of Labor hours because of real time inventory. Instead of having to send people to manually count the stock that is remaining in warehouses, management can simply check WooCommerce and see all the sales data.
Visibility For Management
POS ecommerce integrations don’t just make it easier for the employees in different warehouses and brick and mortar stores to work – they also help management by providing them enhanced visibility across all the retail channels that they need to manage. Access to real time data ensures that management always understands how business is operating and what they need to do to improve operations. Instead of having to guess which approaches can be better, they can use the data they get from the WooCommerce POS integration and there are different approaches to see which one gives better results.
The Future Lies in Synergy
The smartest approach for the near future is to ensure that the offline and online r retail channels of a business are fully synchronized. Ensuring synergy between offline and online sales channels makes businesses stronger and gives them more options and opportunities to market and sell products. Then all processes are aligned efficiently, the business is able to achieve more by putting in less efforts. Giving enhanced visibility to management will empower it to take better decisions using the business intelligence it gets from data analytics.
That is why CISePOS and WooCommerce integrations are an opportunity that businesses should focus on if they want to gain a better understanding of their sales and their customers while reducing costs.