Business owners who are running parallel POS and eCommerce systems without any integration have to face many challenges. In the current pandemic situation, customers are now gradually using the business services which offer eCommerce websites to make purchases without visiting the physical store. Running both types of multichannel businesses requires retailers to invest extra resources to handle data efficiently to avoid any probable damage to data security.
Retailers are now seeking ways to improve their business operations, increase sales and improve the overall customer experience so that their business can grow faster. That’s why retailers need to integrate their business POS and eCommerce platforms to achieve their target goals.
Why is POS and eCommerce system integration essential?
In the initial phase, the integration between POS and eCommerce systems is challenging for the retailers, once this integration is streamlined, it will improve operational efficiency. Manually handling POS and eCommerce system is complicated because retailers have to manage the moving of important data between systems all by themselves, for example:
– Sales data movement between POS and eCommerce
– Inventory data movement
– Accounting and auditing the financial data
There are many risk factors of not having centralized systems. One aspect, for example, the high chances of data errors like mismatch, duplication, wrong entry and much more which is very difficult to tackle for retailers. Another factor is the time required to repeatedly perform all the manual tasks in both systems, which is expensive for the business owner. Customer experience also gets affected because of unavailability of accurate product information and stock levels.
POS Ecommerce integration
There are many advantages for retailers having their eCommerce and POS integrated. Based on retail eCommerce analytics data, retailers can improve their target marketing, analyze purchasing behaviors to improve customer shopping experience or any other information which can play an essential factor in the business growth. POS eCommerce integration has many benefits, some of them are as follows.
Inventory:
Inventory is one of the most critical aspects of any business. Retailers have to put extra effort and dedication when it comes to inventory management, as any error in the process can drastically affect their business operations. Not to mention doing this task manually, without any integrated system, is extra challenging for businesses that have both in-store and online operations. Because when stock levels are not synced in real-time, there is a good chance for retailers to lose potential customers. Hence, it’s important to have a unified system of POS and e-commerce inventory management as retailers that are using such integrated systems are also managing their operations more effectively and smartly.
CISePOS inventory management is designed to provide real-time updates of inventory to the retailers at any given time. Different reports like physical stock, item expiry, item trial balance and many others help the retailer to manage their inventory more efficiently. CISePOS provides flexibility to retailers in managing centralized inventory so that customers have real-time information about stocks while using an eCommerce website or visiting the physical store.
Inventory control in POS and eCommerce integrated systems is relatively easier to manage and track as compared to decentralized systems. Retailers can quickly evaluate their latest stock levels from anywhere in the world by using a simple internet connection.
Accounting:
Accounting is the business’s backbone, and the owners need to have a synced accounting system integrated between existing POS accounting and eCommerce accounting software. It is equally important that both systems have the option of easy integration because if this option is not available, it will become challenging for retailers to manage two different accounting systems of the same business.
The parallel system without integration has many disadvantages like data duplication and data mishandling due to separate uploading in the system. It takes a lot of effort to reconcile all the information, which is time-consuming and expensive. Cloud POS system by CISePOS is designed to support the retailers by providing them with seamless integration, so that owners can manage their eCommerce and POS module as a unified system. Using CISePOS, retailers can easily access essential reports like account trial balance, balance sheet, profit/loss report, account ledger, and many more necessary operational decisions.
Cloud POS Software Integrations
CISePOS helps retailers manage their business operations by providing various integrations so that they can effectively handle every aspect of it. This integration helps in increasing sales, revenues and improves inventory optimization. Some of the integrations which CISePOS is offering are as follows.
WooCommerce
Retailers can easily integrate their WooCommerce with CISePOS cloud-based POS system. With this integration, retailers reduce their operational cost and increase their sales which is vital for the business’s growth. WooCommerce’s integration also allows retailers to handle and manage their customer dedicatedly by keeping track of all the customers visiting the website for purchases which helps in creating effective promotional campaigns to yield better sales results.
Conclusion
POS systems and eCommerce platforms integration is gradually becoming mandatory for all types of businesses to achieve better efficiency in their operations. This integration also improves the customer shopping experience, which is very beneficial for the overall business growth.