Pakistan had the 37th largest eCommerce industry in the world, with a revenue of $5.9 billion in 2021. In 2022, the industry is expected to hit $7.6 billion in revenues, with a growth rate of around 6% till 2025. The industry is expected to be $9.13 billion in market volume by 2025. With such a bright future, the eCommerce industry is booming, attracting thousands of new business ventures and forcing old businesses to shift to this modern venue.
Since COVID-19, this industry has been growing globally and attracting more and more people to invest and use it for their operations. In Pakistan, the growth is robust. Thus, it brings a lot of challenges to the management of these new operations. Since this business model is unknown to many, it becomes a hassle for businesses to keep an eye on their operations to sustain for longer.
New and advanced management tools were developed to support this new industry and ensure the demands of businesses are met. One of the essential tools in supporting this industry’s growth is the point of sales software. POS software providers integrate their software with new modules and integrations that help businesses manage the operations of their multi-channel sales.
The Need For POS Software For The eCommerce Industry
In today’s eCommerce industry, there are many different types of businesses. Therefore, finding the best POS software for your business can be challenging. In the past, companies had to go through the hassle of physically keeping track of their inventory. This made it difficult for companies to keep track of their sales and profits.
With the advancement of technology, businesses can now use POS software to track their inventory. This makes it easier for companies to keep track of their sales and profits. In the case of the eCommerce industry, it becomes more convenient to track all the mediums of sales from a single platform.
How POS Software Helps eCommerce Businesses To Manage Their Operations
POS software has multiple unique features that are designed to manage the operations of eCommerce businesses. These features improve with time, and more parts come up to support eCommerce businesses to grow and address the challenges.
Here are some of the critical features that POS software uses to help eCommerce businesses manage their operations:
- Compatibility with multiple sales channels
- Inventory management
- Order management
- Customer management
- Reporting
1. Compatibility With Multiple Sales Channels
POS systems for eCommerce are compatible with all the major sales channels used by online retailers, including eCommerce platforms, marketplaces, and social media. This will allow you to manage your inventory and sales from one central location, regardless of where your customers shop.
POS software provides compatibility with multiple sales channels by allowing the user to track inventory and sales across all channels from a single platform. This will give businesses a complete view of their inventory and sales and make informed product stocking and pricing decisions. Additionally, POS software can help companies to manage and process orders from multiple sales channels and track customer purchase history and preferences.
2. Inventory Management:
A POS software for eCommerce offers powerful inventory management features, including tracking stock levels, setting reorder points, and generating reports. This will help you keep track of your inventory levels and ensure you never run out of stock. eCommerce businesses are running their sales from multiple platforms, making it difficult to track down inventory updates to ensure sufficient inventory every time.
POS software connects all the platforms to a single platform that ensures that all the data is monitored using the right platform.
3. Order Management:
A good POS software for eCommerce offers powerful order management features, including the ability to track orders, process payments, and generate shipping labels. This will help you keep track of your orders and ensure that they are processed quickly and efficiently.
With many orders coming through the day, it is impossible to manage them manually, and they sync all the data to the system to ensure every sale is recorded. With POS software for eCommerce businesses, it has become easy with the above features.
4. Customer Management:
A good POS software for eCommerce offers powerful customer management features, including tracking customer information, creating customer profiles, and generating reports. This will help you keep track of your customers and their purchase history, which can be used to target marketing and sales efforts.
Every eCommerce store asks customers for some necessary information. That information is then saved to the POS software, which then uses it to track down the customers for a better customer experience and provide products for their targeted audience.
5. Reporting:
A good POS software for eCommerce offers powerful reporting features, including the ability to generate a sale, inventory, and customer reports. This will help you track your performance and make informed decisions about your business.
There are several reasons why reporting is essential for eCommerce businesses. Perhaps most importantly, reporting can help eCommerce businesses track their progress and identify areas where they need to improve. Additionally, reporting can help companies to understand their customer base, identify trends, and make informed decisions about future product offerings and marketing campaigns. Finally, reporting can help businesses track their competition and benchmark their performance.
POS software has unique integration that allows businesses to generate reports for inventory, sales, accounts, purchase orders, and customer details. All these reports show real-time data tracking, which is used to track business performance.
CISePOS A Complete POS Software For eCommerce Businesses
CISePOS is Pakistan’s most accessible POS software and offers its WooCommerce integration, designed to connect online stores with their POS software. Once connected, you can easily track all your orders and inventories through the POS without the hassle of tracking them separately.